While the Internet has opened doors to communication that were only
an afterthought in years past, the truth is that most companies don’t
know how to use the web to their advantage. As consumers, we recognize
that the web can truly make our lives easier when used properly, but for
some reason, this is still overlooked by most companies as an ineffective
medium. The fact is, however, that this could not be farther from the
truth – but by the time most companies “figure it out”,
the Internet has already morphed into a completely new medium with a new
set of capabilities and limitations. That’s why it’s so hard
to stay one step ahead of the web – in fact, it’s difficult
to even keep pace.
But there is one universal truth that can be used to harness the power
of the web in relation to website design, and the foundation involves
understanding a very basic principle: In the new economy, ‘brilliant’
products and services have now simply become the price of entry, and consequently
no longer offer the competitive advantage they once did. As a result,
products and services are becoming more and more similar, so the true
value add of the new economy is the customer experience itself.
At Dot Designers, we recognize this fact. Our approach to website design is
founded on the basis that your company website should be a tool that is
used to magnify the customer experience. It should be interactive, engaging,
and meaningful. Most of all, however, it should increase your sales and
Contact us to get started on your journey to increased sales, increased
market share, and ultimately, the increased valuation of your enterprise.